Vincent.
Vincent Friedewald is an executive, attorney, and entrepreneur living in New Braunfels, Texas. He is Founder of Texas lifestyle brand No. 4 St. James; Co-Founder of award-winning food manufacturer The Art of Pecan; and is Co-Host of the Texas Works Awards, among other ventures.
There's a saying, Jack of all trades, but master of none. Vincent's professional career belies that idea.
In his early career he was a science writer, ghost-authoring publications for some of the world's leading opinion leaders in medicine, including physicians from Harvard Medical School, Columbia University, and the National Institutes of Health. He then attended law school, where he served as law review editor and graduated cum laude, which led him to his next career as an Associate attorney in one of Texas's top law firms. He then moved on to his executive career, serving as founder and executive of a health and human services non-profit organization, helping thousands of women and families in need, and overseeing $16m+ in support contacts, earning multi-year perfect audits and a national award for excellence in social services administration.
His most recent career has been building novel consumer products and brands. His products are as innovative as they are disruptive. His vision for his The Art of Pecan brands has yielded first-of-their-kind food products in an otherwise traditional and stagnant industry. And for No. 4 St. James, he’s expressed the entirety of the Texas experience—from the coast to West Texas and east to the Piney Woods—through beautifully crafted tangible goods and lifestyle photography.
Vincent has a remarkable eye for talent, particularly when it comes to design aesthetic. He scouts Texas and beyond for people with remarkable abilities, preferring to find undiscovered professionals and even mere hobbyists to help bring his ideas to life. His talent scouting journey began in 2013 when he wrote and edited Texas Works: Products & Portraits of Talent, with the Foreword by Kendra Scott (Kendra Scott Jewelry). As for his own products, they’ve been sold in national retailers like Filson, Neiman Marcus, Whole Foods, and Williams Sonoma.
Born in Phoenix, Arizona, Vincent spent his early childhood in Hawaii, made stops along the way in New York City and London, but has always called Texas his home.