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"I didn't set out to create a BBQ product. I’d ordered some pecan shells to see if we could use them in our fulfillment. We’d been stuffing raw Texas cotton in some of our shipments; it’s just a nice addition to each package to share a part of Texas with the customer. I thought pecan shells might give us another option. But they were heavier than I expected, and slightly sharp along the edges. So pecan shells in shipments turned out to be a bad idea.
Around the same time I read the Salt Lick uses pecan shells in their barbecue smoker. That’s a famous BBQ place outside of Austin, and they know a thing or two about smoking meats. I then started to think about packaging pecan shells as a bbq smoking product. It didn’t excite me, though, relative to some other products were we developing. So I shelved the idea for a few years.
One day I read a blog about some fellow using juniper berries in his smoker, with nice results. I ordered some juniper berries, and some more pecan shells, and soaked them in water for a while and threw them in the Green Egg, on top of the coals. The resulting flavor on my steaks was amazing. And that’s how the Brown & Blue product was born.
I wanted to communicate this is a special product. So many BBQ accessories have mediocre branding and packaging; cartoon cowboys and the like. I ordered wine bags from various vendors and found the perfect sized cotton bag with a drawstring. Jonathan Schubert, one of our favorite designers, sketched the label in just a few hours. In terms of product development, this one came together beautifully." - vf